06 New and digital media offers media institutions different ways of reaching audiences. Consider how ans why media institutions are using these techniques.
YouTube; ‘Vlogging’ -> User controlled
Twitter; constant/instant posts/updates -> Businesses using for updating clients/promoting to potential clients -> millions can gain access to it.
Facebook; millions of users access it ->finding progress -> ‘liking’ pages -> keeping up to date with people/groups/organisations
Tumblr; personal -> images -> anon
Newspapers; DMonline -> constant updating and new article posted -> more efficient than traditional paper articles -> more than once daily
BlackBerry Sever Crash; kept their users updated on progress (or lack off) via Twitter and Youtube -> daily updates and reasurance (attempted) of network issues -> informing on what had gone wrong and what they were trying to do to fix it.